Grow the Order, Not Just the Visit Count
A card that pays the same for a coffee as for a full lunch gives nobody a reason to add anything. Here is how to reward the bigger order.
Do Your Members Spend More?
Two numbers from your Dashboard: the average order of your loyalty members, and of everyone else. The gap is what your program adds to every visit.
Both numbers sit side by side in the Finance section of your Dashboard. A rough guide, not an industry benchmark.
What One More Item Earns
Zakki orders a flat white. Add to his order and see what each card gives him for it — and what your staff can say at the till.
Example numbers. “At the till” is what your staff can say — the card itself does not show it.
Four Reasons Customers Stop at One Item
People add to an order when it clearly gets them somewhere. Most loyalty cards never say where.
On a stamp-per-visit card, a coffee and a full lunch earn one stamp each. There is simply no reason to add the croissant.
The fix: earn on spend. Stamp cards can give a stamp per amount spent, reward cards points per amount, and cashback cards a percentage of every purchase.
How stamp cards work →One big reward at 150 points is a distant promise. A small one within reach turns “maybe next time” into “let me add that”.
The fix: a reward ladder. A reward card can hold as many rewards as you like, each at its own points level — put the first one close.
How reward cards work →Someone who spends $300 a month earns at the same rate as someone who spends $30. Nothing tells them that spending with you adds up.
The fix: spend tiers. Cashback and discount cards can have up to six levels, reached by total spend across visits. On a reward card, a reward can be kept for chosen segments only.
How cashback cards work →The customer has no idea they are one cookie away from another stamp, and nobody tells them.
The fix: one line for staff at the till, and a Workflow Builder push when a customer’s points reach a set level.
How push notifications work →Seven Things to Switch On
Tick them off as you go. Pick the card lines that match the card you use.
Three Numbers on Your Dashboard
Compare each one with the previous period — the Dashboard shows the change next to every number.
In the Visits section. The number this page is about — watch it month on month after you switch to earning on spend.
In the Finance section. The gap between the two is what your program adds to each visit — the check at the top of this page.
Shows whether your best customers are growing — or whether a handful of people are doing all the spending.
See It Set Up for Your Industry
Each page shows the card to start with and one customer’s first six months, step by step.
What Owners Ask Us
Give Every Order a Reason to Grow
Stamps per amount spent, points ladders, cashback tiers and pushes when customers are close. Try it for 14 days — no card needed.