AI PUSH AUTOMATION
It Decides Who to Nudge, and Proves It Worked
The AI reads how your customers actually behave, then sends return visit nudges on its own. And it deliberately holds back a slice of your base so you can see what would have happened without it.
Choose How It Sounds. It Writes the Rest.
This is the Loyalty AI screen in your dashboard. Set a tone and watch the message change — then look at who it decided to send it to, and how many people it deliberately left alone.
Automatically selected based on the content
When content is not specified
Example prompt based on the content.
Loyalty AI wrote this, chose the moment, and decided who should get it.
Illustrative wording. Your own messages appear in the History log once there are enough transactions to learn from.
It Learns First, Then It Sends
Nothing is scheduled by you and nothing goes out on day one. The AI reads how your customers actually behave, then decides who to nudge and when.
It watches real behaviour
Visits, purchases, and card activity — from your POS and from the cards themselves. Not survey answers, not guesses. What people actually did.
It splits your customers in two
One group receives AI messages. A smaller group deliberately receives none. That second group is what makes the results believable.
It picks the moment
Who gets a push, how often, and how long to wait between messages — all decided per customer, from their own pattern and your type of business.
You read the difference
Both groups sit side by side in your dashboard. If the messaged group is not visiting more, you will see it — and so will we.
It Leaves Some Customers Alone on Purpose
A slice of your base never receives a single AI message. That group is not an oversight — it is the only way to find out whether the messages caused the extra visits, or whether those people were coming anyway.
The control group
Roughly one in five
Held back deliberately and never messaged by the AI. Whatever they do over the next few months is what your customers would have done without any of this.
The active group
Everyone else
Messaged only when the AI judges they need it — not on a schedule, and never all at once. Most of them get nothing in a given week.
The gap between them
Both numbers in your dashboard
Visits per customer, side by side. If the messaged group is not doing better, you will see it — and so will we.
Who Decides What, and When
Automation here comes in three flavours. They are not competing — most businesses end up running all three at once.
Six Decisions You Stop Making
This is the honest trade. You gain the time and lose the steering wheel, so it is worth knowing exactly which decisions leave your hands.
Who gets messaged
Not everyone, on purpose
The AI picks the customers most likely to respond and leaves the rest alone. Sending to fewer people is usually what makes a programme work rather than annoy.
When it goes out
Per person, not per calendar
Your Tuesday regular and your monthly visitor need nudging at completely different moments. A scheduled campaign cannot tell them apart; this can.
How often
And how long to wait between
The interval is set per customer from their own rhythm. It is the setting most owners get wrong by hand, almost always by sending too much.
What normal looks like for your trade
A café is not a garage
The logic uses your business category, so “overdue” means something different for a barber than for a bakery. Set that category correctly or the timing will be wrong.
When to say nothing
The hardest one to do yourself
Silence is a decision too, and the one people are worst at. If a customer is already coming in weekly, the right message this week is no message.
Who to hold back for the test
Your control group
A slice of your base is deliberately left unmessaged so you can see what the rest would have done anyway. You give up a little reach to gain a real answer.
Things That Decide Whether It Works
Six practical points, and two of them are the difference between useful and useless.
Set your business category
The timing logic leans on it heavily. A category left on a default means the AI is guessing at what a normal gap between visits looks like for you — and it will guess wrong.
It needs real transactions
Installed cards alone are not enough. There have to be completed transactions with amounts, which means your team scanning properly and entering the purchase.
The split is visible to you
Control and Active group sizes and results appear in the dashboard. You are never asked to take the improvement on trust.
It is a Business plan feature
Included there, not on the lower tiers. The triggered automations and the workflow builder are on every plan, so nobody is left without any automation at all.
Build your own chains alongside it
The workflow builder still works while the AI runs. Automation logs show exactly what fired and when, so the two never leave you guessing.
It does not start on day one
There is a quiet period while it collects behaviour. That is normal and not a fault — an AI that started messaging immediately would just be a scheduler with a better name.
Four Ways to Waste It
Automation fails quietly. These four are the reasons.
Judging it in the first fortnight
It spends the early weeks learning and sends very little. Retention itself needs at least sixty days to mean anything, so a verdict in week two is a verdict on nothing. Give it a full customer cycle before you decide.
Leaving the business category wrong
This one setting shapes every timing decision the AI makes. A car wash marked as a café will be nudging people to come back weekly for something they need monthly — and those customers will mute you.
Skipping purchase amounts at the till
The AI reads spend as well as visits. If your team scans cards but never enters what was bought, you have handed it half the picture and it will make worse decisions with it.
Running it and never looking at the split
The control group exists precisely so you can check. If nobody ever compares the two numbers, you are trusting an automated system with your customers on faith — and the whole point of the design was that you would not have to.
Let It Decide, Then Check Its Work
Loyalty AI is included on the Business plan, and the triggered automations are on every plan. Both start from ordinary scans at the counter — the trial costs nothing and needs no card.