FEEDBACK COLLECTION
Ask Everyone, Send Only the Happy Ones Public
Customers rate their visit on the card already in their wallet. Five stars sees your Google link; anything less reaches you privately, while there is still time to fix it.
Two Ratings. Two Very Different Outcomes.
Rate the visit as a customer would, once high and once low. The difference between what happens next is the entire feature.
A customer has just paid. The rating request lands on their phone within seconds.
The review link only appears after someone has rated you. It is never on the card itself.
Ask Everyone. Send Only the Happy Ones Public.
The rating happens on the card your customer already has. Where they go next depends entirely on what they said — and that routing is what protects your public rating.
They pay and leave
Your team scans the card as usual. Nothing extra to ask for, no printed slip, no awkward request while they are getting their coat on.
They tap a rating
A few stars, on the card already in their wallet. No app, no login, no form — which is why people actually do it.
The rating decides the route
Five stars sees your review links. Anything less does not — that person reaches you privately instead, while there is still time to fix it.
You see all of it
Every rating lands on your dashboard, with a named list of everyone who scored you below five. That list is the most actionable thing in the product.
Four Numbers, and One List That Matters More
Feedback shows up on your dashboard as four figures. Three of them are interesting. One of them is a to-do list.
Built for Businesses People Search Before Visiting
If a stranger checks your rating before deciding, every star is worth money. If nobody looks you up, this matters far less.
Restaurants & cafes
Asked at the end of every bill
Nowhere is a public rating worth more. Half a star can decide whether a table of four picks you or the place next door on a Friday night.
Salons & barbers
After each appointment
People rarely switch stylist without reading reviews first. And an unhappy client who reaches you privately can usually be won back in one conversation.
Hotels & guest houses
On checkout day
An entire industry decided by ratings. Catching a complaint before the guest gets home is worth more than any marketing you could buy.
Clinics & dental
A day after the appointment
Trust is the whole purchase. A steady stream of recent five-star ratings does more for a new patient than any amount of copy on your website.
Garages & auto services
When the car is collected
An industry people approach nervously. Public proof that you did not overcharge the last hundred customers is your strongest asset.
Local retail
After a purchase over a set amount
You are competing with online prices, so being the shop people trust locally is the advantage you actually have. Reviews are how that becomes visible.
Settings Most People Never Find
Feedback collection is included on every plan, including the cheapest. These are the parts people miss.
Your review links
Add the links you want happy customers sent to — Google, or anywhere else that matters in your market. Set them once per card.
Links stay hidden until they rate
Unlike the other links on a card, these never appear on the back. A customer only sees them after choosing their stars, which is what makes the routing work.
Ask at the right moment
The rating request can follow a transaction rather than arriving at random. Asked while the visit is still fresh, response rates are several times higher.
The dissatisfied list
Not a number — actual names, with their rating and their history. Everything you need to pick up the phone and make it right.
Connect Google Business
Linking your Google Business profile keeps the review destination correct and current, so nobody lands on the wrong listing.
Track the average over time
One bad week means nothing; a drifting three-month average means something. The dashboard keeps the history so you can tell the two apart.
Four Mistakes That Backfire
Feedback is the one feature that can actively damage you if you handle it badly.
Collecting complaints and never answering them
Asking someone how their visit went and then ignoring their answer is worse than never asking. The dissatisfied list decays fast — a reply within a day often turns that person into a regular, while a reply after a month reads as a form letter.
Treating link clicks as reviews
The dashboard counts how many people clicked through to a review site. It cannot know whether they wrote anything. Check your actual listing monthly, and judge the programme on reviews published, not taps recorded.
Asking too often
A regular who visits three times a week does not want to rate you three times a week. Ask after meaningful visits, not after every scan, or people will simply stop responding — and you lose the channel entirely.
Offering a reward for a five-star review
Google’s policies prohibit incentivising reviews, and listings do get penalised for it. Reward the rating if you like — everyone who answers, whatever they said — but never make the reward conditional on the score or on posting publicly.
Find Out What People Actually Think
Feedback collection is included on every plan, including the entry tier. Switch it on, add your review link, and you will know by the end of the week — the trial costs nothing and needs no card.