DISCOUNT CARDS

Reward Spending, Not Patience

No stamps to collect, no points to redeem. Customers see their discount the moment they install the card — and it climbs as they keep spending with you. Up to six tiers, all of it automatic.

Try it yourself

The Discount Grows as They Spend

Ring up a few sales and watch the card climb. Nothing to collect, nothing to redeem — the saving simply gets bigger the longer they stay with you.

🙋 Your team scans at checkout
🤩 Your customer saves instantly

Every customer starts at 5% off. Spend more, save more.

9:41●●● ⏷ 🔋
👗Casa Verde Saved $2.00 today. You are on 5% off.
Casa Verde Bronze
Your discount 5%
Total spent$0
Saved so far$0
Powered by LoyaltyPerfect
🎉 Silver unlocked Their discount just went up, for good
How it works

Savings With Nothing to Collect

No stamps, no points, no waiting for a reward. The card shows a discount, your team applies it, and the percentage climbs as the customer keeps coming back.

📱1

They scan once

The card lands in Apple Wallet or Google Wallet from a QR code, already showing their starting discount. There is no empty card and no waiting period.

💸2

They save from visit one

Your team scans the card and applies the percentage it shows. The value is immediate, which is exactly what wins over customers who dislike loyalty schemes.

💵3

Spending moves them up

Set up to six tiers with a spend threshold for each. Cross one and the discount on the card rises by itself, with a push telling them it happened.

🧲4

The tier keeps them

Once someone reaches 15% off with you, a competitor at full price stops being a fair comparison. That earned status is the switching cost.

Choosing between them

Instant Discount, or Something to Collect?

Discount cards reward spending with a lower price. Stamps and points reward it with a prize. Different customers respond to different things.

If this sounds like you… Choose Why
Your customers compare prices before buyingDiscountThe saving is visible at the till, not months away
You sell high-value items infrequentlyDiscountNobody collects ten stamps on a $400 purchase
You want people excited about a free itemStampA prize motivates more than 5% off a coffee
You want a menu of rewards to choose fromRewardPoints buy whatever the customer values most
Your margins are thin on every saleStampYou give away one item, not a slice of everything
Be honest with yourself about the trade-off. A discount card takes a percentage off every single sale, forever. A stamp card gives away one item after nine full-price ones. Discount cards win on simplicity and on high-ticket purchases — but they are the most expensive mechanic you can run if your margins are already tight.
Where it works best

Built for Bigger Baskets and Longer Gaps

When purchases are large or occasional, asking someone to collect ten of anything is asking too much.

👕

Fashion & boutiques

5% → 10% → 15% by lifetime spend

Customers already expect a members price. A tier they can see themselves climbing turns a seasonal shopper into someone who checks your rail first.

💎

Jewellery & watches

Tiers at $500 / $2,000 / $5,000

Purchases are rare and large. Stamps are meaningless here, but a status that unlocks a better price on the next piece is very persuasive.

💊

Health & supplements

10% off for regulars, 15% for heavy users

Repeat purchases of the same products, easily bought elsewhere online. A standing discount is what keeps the reorder coming to you.

🧰

Hardware & trade supply

Trade tier unlocked by spend

Tradespeople buy constantly and negotiate hard. A transparent tier saves the argument at the counter and rewards the ones who actually spend.

🚗

Auto parts & servicing

5% on parts, rising with spend

Months between visits and wildly different bills. A discount survives the gap in a way a half-filled stamp card never does.

📖

Bookshops & hobby stores

Members price, better tier for regulars

You are competing with online prices every day. A visible members discount closes the gap without discounting for everyone who walks in.

Getting the maths right

How Should Your Tiers Be Set?

You can have up to six tiers. Most businesses do better with three.

Tier Reached at Discount
Everyone who installs the card$03–5%
Roughly 3–4 visits of spendingMid threshold7–10%
Your genuine top 10% of customersHigh threshold12–15%
Set the top tier at a number your best customers already reach — look at your actual sales data, not at what you wish people spent. A top tier nobody reaches is decoration; a top tier everybody reaches is just a price cut with extra steps. And keep the entry discount small: it is the one every single cardholder gets, including the person who visits once and never returns.
Worth knowing

Settings Most People Never Find

All of these live in the card builder, and any one of them can lift a program that is already running.

Happy hours

Raise the discount during a set window. The cheapest way to fill a dead Tuesday afternoon without advertising a sale to the whole town.

📅

Card expiry

Run the card forever, until a fixed date, or for a set number of days after each person installs it. The third option is how you run a seasonal offer that starts fresh for everyone.

🔢

Limit how many cards are issued

Cap the number of people who can install it. Turns an open discount into a limited membership, which is both cheaper and more wanted.

💰

Require the purchase amount

Make staff enter the bill at every scan. It is one extra tap, and it is the only way your revenue and ROI figures mean anything.

🔗

Campaign links

Give each poster, ad, or partner its own install link and sign-up page. You will know which one actually brought people in.

Feedback links

Ask for a rating after a visit and point the happy ones to your Google listing. Only they see the link, and only after they have rated you.

Before you launch

Four Mistakes That Cost Real Money

We would rather you read these now than learn them in month two.

Treating it as a permanent sale

A discount card takes its percentage off every transaction, forever, from every cardholder. Multiply your entry discount by your annual revenue before you set it. If that number frightens you, use a stamp or reward card instead — those cost you only when someone earns something.

Setting the tiers before you launch, and forgetting they lock

Once the card is activated and customers have installed it, the core settings cannot be changed. Test with a handful of people first — up to ten can install before activation — and confirm the tiers behave the way you expect.

Promising a referral bonus you cannot pay

You can switch on referrals for a discount card, but on this card type the person who refers a friend gets no bonus. Only the new customer benefits. Do not advertise it as a two-way reward, because it is not one.

Training your regulars to expect less

Discounts are the easiest mechanic to launch and the hardest to withdraw. Once a customer has 15% off, full price feels like a penalty. Only start what you are prepared to keep offering for years.

Launch Your First Discount Card Today

Pick a template, set your tiers, print the QR code. Most businesses are live in about fifteen minutes — and the trial costs nothing and needs no card.