Bring Your Regulars Back More Often
Your regulars already like you. The gap is between visits — and a well-timed nudge closes it. Here is what to send, and when.
Is Frequency Really Your Problem?
Two numbers from last month and the rhythm your business should have. Your Dashboard shows total visits and customers for any period.
A rough guide from your own numbers, not an industry benchmark. It counts everyone who visited, so a lot of one-time visitors will pull the average down.
Where the Extra Visits Come From
Zakki buys coffee about three times a month. Switch on each lever and see when its nudge lands — and the visit it is aiming for.
An illustration of timing, not a promised result. Dashed circles show the visit each nudge is aiming for.
Four Gaps Between Visits
Regulars rarely stop liking you. Something in the gap between visits just stops pulling them back — and each gap has a setting.
People speed up as a reward gets closer, and drift when it looks distant. Fifteen stamps for one coffee is a card nobody hurries to fill.
The fix: keep the first reward within six to ten visits, and send a push when they are one away — Workflow Builder can trigger on the stamp or points count.
How stamp cards work →A regular who comes every ten days would happily come every seven. They just need a reason on day six, not day twenty.
The fix: the next-visit reminder, timed from their last stamp, set a little shorter than their usual gap.
How push notifications work →Saturday mornings, always. That habit is good — but Tuesday afternoon is empty, and nobody has given them a reason to try it.
The fix: one push a month to your regulars before your slowest day. Happy hours add extra stamps or points — or a bigger discount on a discount card — inside the window you set.
Filling quiet hours →They buy from you on weekdays and from the chain near home at weekends. Nothing is wrong — you just are not the default yet.
The fix: a prepaid multipass for your most regular regulars. Visits already paid for are visits that come to you.
How multipass cards work →Seven Things to Switch On
Tick them off as you go. Everything here is on every plan, except Loyalty AI.
Three Numbers on Your Dashboard
Compare each one with the previous period — the Dashboard shows the change next to every number.
The closest thing to “how often do people come”. If it rises while your customer count holds, frequency is going up.
Frequency lives here. New customers add to total visits; repeat visits tell you regulars are coming more often.
Divide it by the customers who visited and you have visits per customer — the number from the check at the top of this page.
See It Set Up for Your Industry
Each page shows the card to start with and one customer’s first six months, step by step.
What Owners Ask Us
Give Your Regulars One More Reason
Reminders, “one away” pushes, and slow-day messages run on every plan, and push is free and unlimited. Try it for 14 days — no card needed.