COUPON CARDS

Win the First Visit, Keep the Ones After

A one-time offer built for people who have never walked in. Share it through ads, flyers, or a partner's counter — and the moment it is redeemed, it turns into their loyalty card.

Try it yourself

One Offer In, One Regular Out

Redeem the coupon the way your team would. Watch what happens next — the coupon is used up, and a loyalty card takes its place on the same phone.

🙋 Your team redeems the offer
🤩 A new customer walks in for the first time

They found you through an ad and installed this coupon. It works exactly once.

9:41●●● ⏷ 🔋
🥐Rise & Co Bakery Your free pastry is ready to claim.
Rise & Co Coupon
One-time offer Free pastry with any coffee, first visit only Valid until 12 Sep
Stamps left7
Card typeLoyalty
Powered by LoyaltyPerfect
🎉 Coupon redeemed Now it becomes their loyalty card

Link yours to any card type — stamp, points, cashback, or discount.

How it works

The Only Card Built to Win Strangers

Every other card type rewards people who already know you. A coupon card exists to get someone through the door the first time — then hand them straight to your loyalty program.

📣1

You run an ad

Facebook, Instagram, Google, a flyer, a partner’s counter. Each channel gets its own link with its own sign-up page, so you can see which one actually worked.

📱2

A stranger installs the coupon

One tap, straight into their wallet. You now have a contact you did not have this morning, and they have a reason to visit that expires.

3

Your team redeems it once

They show the card, you scan it, the offer is spent. There is no balance to track and nothing for anyone to argue about.

🔄4

It turns into a loyalty card

Link the coupon to a stamp or reward template and the used coupon becomes their ongoing card. First visit paid for by an ad, every visit after that is yours.

Choosing between them

A Coupon Is Not a Discount Card

They look similar on the phone and do opposite jobs. Getting this wrong is the most common mistake we see.

  Coupon card Discount card
Who it is forPeople who have never visitedPeople who already do
How many times it worksOnceEvery visit, forever
What it costs youOne offer per new customerA slice of every sale
Where you share itAds, flyers, partnersAt your own counter
What happens afterBecomes a loyalty cardStays a discount
Use both, in order. A coupon card is what you put money behind — it is measurable, it expires, and it costs you exactly one offer per person. A loyalty card is what catches them afterwards. Running acquisition without retention means paying for the same customer twice; running retention without acquisition means waiting for strangers to find you on their own.
Where it works best

Built for Businesses That Need Feet Through the Door

If one good first visit tends to create a regular, a coupon card is the cheapest way to buy that first visit.

🏪

New openings

Free item on your first visit

Nobody knows you exist yet. A coupon turns your launch budget into installs you can count, and every one of them becomes a contact you keep.

🎯

Businesses running paid ads

One link per campaign

An ad that sends people to a website teaches you nothing. An ad that sends them to a coupon tells you exactly which campaign produced which walk-in.

👩

Salons & treatment rooms

Introductory price on a first booking

People rarely switch stylist or therapist without a reason. A one-time offer is that reason, and the linked card keeps them after it.

🏋

Gyms & studios

First class free

The whole business rests on getting someone to try once. Coupons make that trial trackable, and expiry stops it drifting for months.

🤝

Partner cross-promotions

Offer shared by a neighbouring shop

Give the café next door a link to hand out. You pay only when someone actually redeems, and you can see whose customers came.

🎪

Markets & events

Scan here for a first-visit offer

A stall meets hundreds of people once. A coupon turns those passing conversations into wallet cards you can message next week.

Getting the offer right

What Should the Coupon Actually Give?

Strong enough to move a stranger, cheap enough that you can afford everyone who takes it.

Offer Works because Watch out for
A free item with a purchaseFeels generous, still makes a salePick something cheap to make
A free trial or first classRemoves all risk of trying youOnly if your service sells itself
A fixed amount offClear, easy to compareSet a minimum spend
A percentage offScales with the basketWeakest pull on small tickets
Two rules worth following. Give the offer an expiry date — an offer with no deadline is an offer nobody feels any urgency to use, and it will sit unredeemed in a wallet forever. And always attach it to a purchase where you can: a free pastry with any coffee still rings a sale, while a free pastry on its own is a cost with no transaction attached.
Worth knowing

Settings Most People Never Find

All of these live in the card builder, and any one of them can lift a campaign that is already running.

🔗

Linked card template

The setting that makes this card worth running. Choose which loyalty card the coupon turns into once redeemed, so acquisition hands straight over to retention.

📅

Expiry after install

Rather than one fixed date for everyone, give each person a set number of days from the moment they install. Your deadline stays fresh no matter when the ad reached them.

🔢

Limit how many are issued

Cap the campaign at a number you can afford. It also creates real scarcity, which does more for a first-visit offer than any wording you could write.

📊

A link per channel

Each ad, poster, or partner gets its own link, sign-up page, and image. At the end of the month you will know which one paid for itself.

💰

Require the purchase amount

Make staff enter the bill when they redeem. Without it you know how many coupons were used, but not whether the campaign made you any money.

Feedback links

Ask for a rating after that first visit, and point the happy ones to your Google listing. A new customer’s first impression is the review most worth catching.

Before you launch

Four Mistakes That Cost Real Money

We would rather you read these now than learn them halfway through a campaign.

Expecting existing customers to install it

Anyone who already holds the linked loyalty card cannot install the coupon — they will see an error, and that is by design. This card is for strangers only. Point your regulars at your loyalty card and keep the two audiences separate.

Setting the expiry and hoping to change it later

The expiry rule locks the moment the card is activated. Decide it before you spend a cent on ads, and test the whole flow with a few people first — up to ten can install before activation.

Advertising a referral reward that does not exist

You can switch referrals on, but the person who shares a coupon receives nothing extra — the platform treats the coupon itself as the reward. It is a distribution channel, not a two-way bonus. Word it that way.

Running the coupon without a card to hand them to

A coupon with no linked template buys you one visit and nothing else. Build your stamp or reward card first, then point the coupon at it. Otherwise you are paying for footfall and letting it walk back out.

Launch Your First Coupon Campaign Today

Pick a template, set the offer, link it to your loyalty card. Most businesses are live in about fifteen minutes — and the trial costs nothing and needs no card.