Digital loyalty cards

Eight Digital Loyalty Card Types, One Simple Builder

Stamps, points, cashback, discounts, memberships, coupons, passes, and gift cards — all included on every plan. The hard part is not building one; it is knowing which one fits how your customers actually buy.

Find your card type

Three Questions, One Recommendation

Eight card types is a lot to weigh up. Answer these and we will point you at the one or two that actually fit how your business works.

1

How often does a typical customer buy from you?

2

How much does the bill vary between customers?

3

What do you need most right now?

Based on your answers

All eight, side by side

What Each Card Type Actually Does

Five of these bring people back. Three bring people in for the first time. Most businesses end up running one of each.

Card type What it rewards Best when Paid up front
⭐StampComing back, whatever they spendPrices are similar across the menu—
🏆RewardSpending, converted into pointsBills vary and you want a reward menu—
💰CashbackSpending, returned as creditRepeat purchases with thin margins—
🏷️DiscountTotal spend, with a lower priceBig baskets or long gaps between visits—
👤MembershipCommitting to a paid clubCustomers come on a regular schedule✓ recurring
🎫CouponTrying you for the first timeYou are running ads or opening new—
🎟️MultipassBuying sessions in bulkYou sell services one session at a time✓ per pack
🎁GiftSomeone else paying for a strangerYour service is something people gift✓ per card
A useful way to hold it in your head: Stamp, Reward, Cashback, Discount, and Membership are retention — they work on people who already know you. Coupon, Multipass, and Gift are acquisition — they bring in someone new, or bring in money before the service. Running acquisition without retention means paying for the same customer twice.
Explore each one

Every Card Type in Detail

Each page has a working demo you can click through, real examples by industry, and the mistakes worth avoiding before you launch.

Before you build one

Four Things Worth Knowing First

These apply to every card type. We would rather you read them now than discover them in month two.

Some settings lock when you activate

The number of stamps on a stamp card, the visit slots on a multipass, whether a gift card can be spent in parts — these are fixed once real customers hold the card. Before activating, up to ten people can install it so you can test the whole flow. Use that.

Location-based push only reaches Apple Wallet

Notifications triggered when a customer walks near your shop work on iPhone only — Google Wallet does not support them yet. Every other kind of push works on both, and all of them are free and unlimited on every plan.

Expiring points is allowed, but silent

You can set points or stamps to expire, and each one counts down from the day it was earned. There is no warning notification before they disappear. If you use expiry at all, say so plainly in your terms and consider sending a reminder yourself.

One customer, one card, one phone

Customers are matched by a unique field — usually phone or email — so nobody ends up with two balances. But a card installed on a second device stops updating on the first. Tell people to install on the phone they actually carry.

Not Sure Yet? Build One and See.

Every plan includes all eight card types, unlimited cards, and unlimited push notifications. Try as many as you like during the trial — it costs nothing and needs no card.