REWARD CARDS
Points Your Customers Actually Want to Spend
Every visit earns points. Every point moves them toward a reward they chose themselves. And redeeming one never wipes the balance — so nobody ever starts from zero again.
Points In, Rewards Out
Add points as if you were behind the counter. Watch rewards unlock one after another — and notice that spending points never resets the card.
Every dollar spent is worth one point. Try a few sales.
A Points Balance That Never Starts From Zero
Customers earn points on every visit and spend them on whatever reward they want. Redeem one and the balance keeps going — there is no card to fill up and reset.
They scan once
The card lands in Apple Wallet or Google Wallet from a QR code. You can hand them welcome points on the spot, so the balance is never empty.
Points land on every visit
Per dollar spent, per visit, or by your own rule. Bigger baskets earn more, which is the whole reason to choose points over stamps.
They browse your reward menu
Several rewards at different point prices, all visible on the card. A cheap one they can reach this week, an expensive one worth saving for.
They redeem and keep going
Points come off the balance, the rest stays. Nobody goes back to zero, so there is never a moment where starting over feels pointless.
Stamp Card or Reward Card?
Both bring people back. The right one depends on whether your customers all spend about the same — or not.
The difference that matters most: a stamp card’s target cannot be changed once customers have installed it. A reward card’s earning rule and reward menu can be edited whenever you like — even after launch, even with cards already in wallets. If you are not sure yet what your loyalty program should look like, that flexibility is worth a lot.
Built for Businesses Where the Bill Varies
If one customer spends $8 and the next spends $80, treating both the same is leaving money on the table.
Restaurants
1 point per $1 · 300 points = free main
A solo lunch and a table of six are not the same visit. Points scale with the bill, so the family that books your Saturday night gets treated accordingly.
Beauty salons & spas
1 point per $1 · tiers at 200 / 500 / 1000
A fringe trim and a full colour differ by ten times in price. A points menu lets a small treatment be a reward and a big one be a goal.
Retail & boutiques
1 point per $1 · 500 points = $25 off
Basket sizes are unpredictable and visits are irregular. Points quietly accumulate between visits, which is exactly what an irregular shopper needs.
Pet shops & groomers
Food, toys, grooming — all earn
Customers buy across very different price points in one place. Points are the only mechanic that treats a $6 chew and a $90 groom on the same scale.
Bars & bottle shops
Points per round, rewards by tier
Regulars spend wildly different amounts on different nights. A points balance rewards the whole pattern, not just the count of visits.
Workshops & repair
1 point per $1 · reward on the next service
Visits are months apart and jobs vary from a filter change to a full service. Points survive the gap; a half-finished stamp card usually does not.
Three Ways to Award Points
Unlike a stamp card, you can switch between these whenever you want — even after customers have installed the card.
Per amount spent
Set how many points each amount earns. Ten points per $10 means a $30 bill lands 30 points. This is what makes a reward card fairer than a stamp card when tickets vary.
Best for restaurants, retail, salons.
Per visit
A flat number of points every time they come in, whatever they spend. You can cap it at one per day so nobody farms points by checking in twice.
Best when your prices are fairly even.
By your own rule
Your team decides — points for a specific product, a slow afternoon, a first-time visitor. Full control, applied by hand at the counter.
Best for campaigns and testing.
How Many Points Should a Reward Cost?
Work backwards from what you can afford to give away, not forwards from a number that sounds nice.
Build a ladder, not a single prize. Something small they can reach on the second or third visit proves the program is real; a bigger one three months out is what keeps them choosing you. Rewards are unlimited, so there is no reason to offer only one.
Settings Most People Never Find
All of these live in the card builder, and any one of them can lift a program that is already running.
Welcome points
Drop points onto the card the moment it is installed. A balance that already has something in it feels like progress worth protecting.
Birthday points
Extra points on their birthday, with a push telling them. A gift that costs you nothing until they come in to spend it.
Happy hours
Double points during your quietest window. The cheapest way to move traffic out of your queue and into your empty hours.
Rewards for one segment only
Restrict a reward to your best customers, or hide it from a group. A VIP-only reward costs nothing to offer and means a great deal to receive.
Rewards by campaign link
Give a different reward to people who joined through a particular QR code or ad. Every campaign can carry its own offer.
Usage limits per reward
Cap a reward at once a week or once a month, on a rolling window or a calendar one. Stops a generous offer becoming a standing discount.
Four Mistakes That Cost Real Money
We would rather you read these now than learn them in month two.
Points that expire silently
You can set points to expire after a period, and each point counts down from the day it was earned. But there is no warning push before they disappear. If you use expiry at all, tell customers plainly in your terms — nothing sours a regular faster than a balance that shrank without explanation.
Making the first reward too far away
If the cheapest reward takes two months to reach, most people never find out the program works. Put something within reach of the second or third visit, even if it is small. The first redemption is what turns a cardholder into a regular.
Guessing the point value
Decide what percentage of revenue you can afford to return, then price the rewards from it. Picking round numbers because they look tidy is how businesses end up giving back fifteen percent without noticing.
Not telling your staff why it matters
A card nobody offers is a card nobody has. The strongest predictor of whether a program works is whether the person at the till asks “are you collecting points?” every single time. Make it part of the greeting, not an afterthought.
Launch Your First Reward Card Today
Pick a template, set your point rule, build a reward menu. Most businesses are live in about fifteen minutes — and the trial costs nothing and needs no card.