MEMBERSHIP CARDS
Charge the Card Every Month
Turn your best regulars into paying members. Set the tiers, set the price, and let Stripe handle the billing — while the pass itself lives in the wallet on their phone, checked in with one scan.
A Club Pass That Bills Itself
Pick a tier, then check members in as if you were on the door. Notice what the scanner shows you — and what happens when the included visits run out.
Silver includes 8 visits a month. Try checking someone in.
Customers Pay You Before They Arrive
Every other loyalty card gives something away to earn a visit. A membership card does the opposite: the customer pays first, then keeps coming back to get their money’s worth.
They pick a tier and pay
Checkout happens on your own Stripe account, so the money lands with you directly. You can offer a free trial of up to thirty days first.
The pass lands in their wallet
Their name, their tier, their renewal date, and their photo if you want one. It sits next to their boarding passes and bank cards, not buried in an app.
Your team scans on arrival
The scanner shows who they are and whether the membership is valid. No list to check, no arguments about whether someone paid.
It renews without asking
Stripe charges the next period automatically and the card updates itself. Or turn auto-renewal off and sell a lifetime pass instead.
Paid Subscription, or Free Club Pass?
The same card type covers both. Which one you want depends on whether membership is a product you sell, or a status you grant.
Paid membership
Customers buy a tier and are charged automatically each period. You get tiers with prices, included visits, free trials, and revenue reporting — recurring revenue, lifetime value, churn.
Gyms, studios, car washes, private clubs, subscription boxes.
Free club pass
No payment, no tiers, no limits. The card simply proves someone belongs — a member, a regular, a VIP. Your team scans it and sees a valid status, and you can still log every visit.
VIP lists, staff perks, alumni, community memberships.
If you want to take money, connect Stripe before you build the card. Payment collection is only available once Stripe is connected, and switching a live card from free to paid is not something you can do cleanly afterwards.
Built for Businesses With Predictable Regulars
If a customer would happily commit to coming several times a month, a membership turns that intention into revenue you can count on.
Gyms & studios
$39/month · 8 classes included
The obvious fit, and the reason memberships exist. Tiers let a casual member and a five-times-a-week member both find a price that suits them.
Car washes
$29/month · unlimited washes
The single best use of memberships outside fitness. A monthly pass turns an occasional wash into a habit, and the customer stops comparing prices entirely.
Salons & barbershops
$45/month · one cut, priority booking
The pass books their rhythm for them. Members stop deciding whether to come this month — they have already paid, so they come.
Coffee subscriptions
$25/month · one coffee a day
Locks in the morning before your competitor opens. Most subscribers claim fewer coffees than they paid for, and the ones who claim all of them are in your shop every single day.
Restaurants & clubs
$99/month · VIP table access
Not for everyone — for the twenty regulars who would pay to skip the queue and always get a table. Small numbers, high margin, very loyal.
Co-working & studios
$120/month · 20 day passes
Access is the product. The scanner answers “is this person allowed in today?” without a receptionist checking a spreadsheet.
How Should Your Tiers Be Priced?
Three tiers is usually the sweet spot. Fewer and people have no choice to make; more and they stall.
Price the middle tier so a member who uses it fully saves roughly twenty to thirty percent against paying each time. Enough to feel like a real deal, not so much that your busiest customers cost you money. And give the top tier something that costs you little but cannot be bought — priority booking, a guest pass, first access to new slots.
Settings Most People Never Find
All of these live in the card builder, and several of them decide whether your membership makes money or leaks it.
Free trial up to 30 days
Let people join without paying, then bill automatically when the trial ends. The strongest way to convert someone who is curious but not yet convinced.
Name your own units
The card can say visits, washes, classes, massages, or day passes. A small thing that makes the pass feel built for your business rather than borrowed.
One check-in per day
Stop a member using two visits in one afternoon. Essential for car washes and anywhere a single visit could be split into several.
Photo on the pass
Show the member’s photo and name on the front of the card. Turns a pass into an ID, which matters when a membership is genuinely worth sharing.
Promo codes at checkout
Members can enter a code when they subscribe. Useful for launch offers, referrals, and win-back campaigns without changing your listed prices.
Revenue reporting built in
Recurring revenue, average revenue per member, lifetime value, and churn — all calculated for you. This is the only card type that reports like a subscription business.
Four Mistakes That Cost Real Money
Memberships take real money from real people every month. Get these wrong and you will hear about it.
Prices cannot be changed after activation
Once the card is live, tier prices are locked. Test with a handful of people first — only ten can install a card before you activate it, which is exactly what that window is for. If you need different prices later, you are building a new card and migrating members by hand.
Selling unlimited without doing the sums
Unlimited sounds generous and sells well, but a handful of daily users can eat the margin of everyone else. If you offer it, either price it against your heaviest realistic user or cap check-ins to one a day.
Forgetting that a tier must be active
If no tier is switched on with a price and a limit set, the membership level simply will not appear on the front of the card. It looks like a bug and it is not — check your tier settings before you blame the platform.
Treating it like a loyalty card
A stamp card can sit unused for a month and cost you nothing. A membership that goes unused for a month gets cancelled. Send them a reason to come in before the renewal date, every period, or churn will do your marketing for you.
Turn Your Regulars Into Members
Connect Stripe, set your tiers, and start taking recurring payments from the customers who already come every week. The trial costs nothing and needs no card.